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Vendor Name
Description
SUPERONDA + FARFALLA By Poltronova
Collection: Superonda
Designer: Archizoom Associati
Manufacture year: 2022
Type: Fabric sofa
Designed in 1967 by the Florentine Radical group Archizoom, Superonda was the first sofa without a conventional frame. It is composed of two waves made from a polyurethane block cut into two parts with an S—shaped incision, which can be interlocked and stacked to produce different configurations. The lightness and modular design permit a range of various uses: Superonda can be a sofa, a bed or a chaise longue. Like many of the pieces designed by the Archizoom group, it challenges bourgeois conventions, stimulating the creativity and fantasy of the user. In the Farfalla the anti–system art of American artists such as Lichtenstein and, more generally, of Pop Art continues to develop. The Farfalla pattern, designed by Archizoom in 1968, was a reinterpretation in an acid, pop key of the floral theme that came from a much more composed tradition, and is now part of Poltronova's nascent fabric catalogue. «I have no idea how come, but I remember very well the reason why Massimo and I designed the fabric “Le farfalle”, [The Butterflies], by Poltronova... The idea was to make decorations with flowers, but crossed with pop decorations, like Lichtenstein's, that imitated printers’ designs, creating [in our intent] a contrast between the floral theme and the “pop” theme... In reality, the result was a lively fabric but not as acid as we expected; the “Over–the–Top Generation” of Archizoom was not yet mature...» [Andrea Branzi, 2022] Materials: Frame: cut from a block of polyurethane Covering: polyamide and elastane fabric with polyurethane mid layer Color: Multi-coloured pattern