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Vendor Name
Description
SOHO ELECTRICAL By Tubes Radiatori
Collection: Elements
Designer: Palomba Serafini Associati
Manufacture year: 2021
Type: Electric vertical steel decorative radiator
Soho, a best seller that was conceived through the partnership with Ludovica+Roberto Palomba in 2008 with the idea of redesigning a shape consolidated by tradition, making it current and captivating, is available in a different version. Tubes, attentive to the market and always ready to look out for new solutions, has extended its range to make this aluminium radiator recyclable, with a linear shape that rhythmically articulates the space where it is installed, being even more versatile and suitable to all environments. In 2020 Soho/electrical came to life, a minimalist and elegant radiator with high energy efficiency and really smart technology. Soho/electrical is available with an on/off control to switch it on and off and manually adjust the temperature or else it can be programmed with a digital wireless thermostat. Alternatively, it can have TOUCH control with a bluetooth system that enables it to be controlled through a device, e.g. a smartphone, without needing to be touched. Only apparently identical to its previous versions, the great change to Soho is therefore only in its most important aspect: its use. Soho - This model recalls the style of classic radiators, with a play of repeated modules. The design highlights the essentiality of the elements and softens the lines. It is made of aluminium profiles that are joined together with a patented catch and lock system. Soho is available in vertical and horizontal versions with single or double column, and in variable heights and widths. The low water content – only 25% of a typical traditional tubular radiator – guarantees the same thermal yield. The Elements collection is the expression of a desire to eliminate stereotypes and pre-established industrial design processes. In a society that is free from conditioning, objects - whatever kind they may be - can “release themselves” too; that is to say, they can eliminate technical aesthetics and undergo design modifications. So freeing a radiator from its valves and position these at a distance of as much as six metres, thanks to a patented built-in unit, is equivalent to freeing it from its typical technical appearance. This brings about new possibilities of interpretation of form according to aesthetic-intellectual rules that differ from previous ones. For this reason, along with the Basics and Extras collections, the company introduced the Elements collection, created by architects and designers of international renown. Elements becomes a “container of ideas” where the designers are called upon to create radiators that are more closely linked with the aesthetics of the home, where the sensual warmth of heating products is integrated into the architectural space with the same dignity and importance in project terms as other contemporary interior decoration elements.